McCrory & Company is thrilled to announce that our long time Partner, Richardson Sales Performance and Challenger are joining forces! Two market leaders with one mission: to ignite high-impact conversations...

Enterprise value is driven by growth. Below is a link to a McKinsey article that outlines a practical checklist that characterizes top growth companies so that you can assess your...

Our 2026 schedule of virtual “open” Consultative Opportunity Pursuit (the agile evolution of Solution Selling) workshops, presented across four 4-hour virtual modules will be announced soon If you are interested...

Our 35-year milestone is a testament to the confidence that our many clients have had in McCrory to help them achieve impressive KPIs.  We are grateful to everyone who has...

We got verbal, now what? The prospect said yes and now the negotiations begin.  Congrats on the verbal, yet the bad news is that your prospect knows that you and...

Many running events begin with a blank shell that is shot from a starter’s pistol.  In selling, a salesperson is more likely to win their race if he or she...

A sales executive told me recently that his team had lost the ability to speak the language of the businesses that they were targeting. He kept hearing from both clients...

“Virtual selling will continue even after we get a successful COVID vaccine.” A client told me this just last week, confirming what many others are now saying.  As a result,...

For many of us, in about two weeks, quarter end will again be upon us.  You may be asking yourself, which opportunities in my pipeline are winnable and how many...

As we hopefully exit this pandemic, some Sales Leaders are saying to pursue any opportunity, while others are complaining that they have too many opportunities in their pipeline – and...